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22/01/2024

Saudi e-sports sector to gain 150 new gaming clubs in $45 million investment deal


Riyadh: International network of e-sports lounges – True Gamers – has sold the master franchise for over 150 clubs in Saudi Arabia, investing $45 million in gaming infrastructure.
The company said this investment aims to develop over 150 True Gamers clubs across Saudi Arabia. The deal was struck with Nawaf Albishri, the CEO of venture investment firm Falak.

Albishri will open the True Gamers office in Saudi Arabia and is set to open the first showroom-style club in Jeddah within the next six months, the company has said.
True Gamers’ concept is set to capitalize on the Saudi gaming market, which is expected to reach nearly $2.8 billion by 2026, boasting a significant gamer population, with approximately 21 million gamers, accounting for about 58 per cent of the total population.

Within the framework of the master franchise, franchisees will receive commercial and technical documentation, required equipment usage, employee training, marketing tools, and a brand book.
Albishri said, “True Gamers’ unique blend of entertainment, technology, and eSports tournaments resonates perfectly with the Saudi gaming community. I am committed to bringing this concept to life across the Kingdom.”

True Gamers launched the world’s first robot waiter dogs and has introduced futuristic mobile interiors featuring ‘The Matrix’ and metaverse topics that showcase high-end design and create a fully immersive experience for cybersport players. 
From areas of car simulators and open spaces with Playstation to VIP room capsules, the collection of games includes over 120 titles, such as Fortnite, Counter-Strike, and Dota 2.

“By providing unparalleled gaming experiences and hosting premier eSports tournaments, True Gamers will attract new players, raise the profile of eSports, and foster a vibrant gaming community within Saudi Arabia,” said Vlad Belyanin, CPO and co-founder of True Gamers.


Recently, True Gamers started hosting eSports tournaments for casual gamers between their clubs, with more than 1500 players participating in the tournaments between top Dubai clubs – from Blue Waters to Dubai Mall. 
“By providing unparalleled gaming experiences and hosting premier eSports tournaments, True Gamers will attract new players, raise the profile of eSports, and foster a vibrant gaming community within Saudi Arabia,” said Vlad Belyanin, CPO and co-founder of True Gamers.


“The master franchise agreement with Nawaf Albishri represents a significant step towards popularising cybersports, as True Gamers aims to democratize eSports and make it accessible to a broader audience in Saudi Arabia and beyond,” said Anton Vasilenko, CEO and co-founder at True Gamers.

Source: Gulf News 22.01.2024

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WORKING LOCATIONS AND FUTURE OPENINGS

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AL ZAHIA CITY CENTER

Opening soon!

10 PC
1 PS5
2 RACING
NEW

Various gaming zones

  • PC GAMING AREA
  • PS5 AREA
  • RACING AREA
10 am - 3 am

BLUEWATERS

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An inclusive club for players from all backgrounds.

29 PC
2 PS5
1 RACING
Food menu

Various gaming zones

  • PC GAMING AREA
  • PC VIP AREA
  • PS5 VIP AREA
  • RACING AREA
9 am - 12 am

DAMAC HILLS 2

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Let the true gaming journey begin!

20 PC
4 PS5
2 RACING
Food menu

Various gaming zones

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  • PS5 AREA
  • PS5 VIP AREA
  • RACING AREA
24/7

DUBAI INTERNET CITY

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The biggest TRUE GAMERS cafe in Dubai

50 PC
4 PS5
2 RACING
NEW!

Various gaming zones

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  • RACING AREA
10 am - 12 am*

DUBAI MALL BRANCH

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Where true cybersports kick off!

9 PC
2 RACING
*Monday-Thursday: 10 AM - 12 AM
*Friday-Sunday: 10 AM - 1 AM

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  • RACING AREA
10 am - 12 am*

DUBAI MALL CHINA TOWN

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40 PC
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*Monday-Thursday: 10 AM - 12 AM
*Friday-Sunday: 10 AM - 1 AM

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FESTIVAL CITY

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Approximate time: April, 2024

24/7

INTERNATIONAL CITY PAVILION

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Embark on the ultimate cybersports journey!

35 PC
4 PS5
24/7
Free parking
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Various gaming zones

  • PC STANDARD AREA
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10 am - 12 am

VILLANOVA

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Unleash the gaming champion in you!

20 PC
4 PS5
2 RACING
Food menu

Various gaming zones

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  • RACING AREA

YAS MALL

Opening soon!

Approximate time: April 2024

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