True Gamers Together with Sony Hosts Women’s League of Legends Tournament this International Women’s Day 

The company continues to set industry trends in the MENA region

[Dubai, the UAE — March 19th, 2024] — True Gamers, a leading global network of eSports lounges, is continuing to set trends in the gaming industry in the MENA region. In line with its reputation as a trendsetter, it supports diversity and women’s initiatives by hosting an exclusive women’s match in partnership with Sony Inzone in a show of support for International Women’s Day on March 8, 2024. 

Sony’s Inzone Female Show Match will feature an exciting League of Legends 5v5 competition at the True Gamer’s Blue Waters Club at 17.00 this Friday. Top female players will battle for a share of the 5,400 AED prize pool, with the winning team taking home 3,400 AED and the runners-up securing 2,000 AED.

“True Gamers is proud to celebrate and empower women in gaming,” said Vlad Belyanin, co-founder and CPO of True Gamers. “This tournament, held on International Women’s Day, is an ideal platform to showcase their talent and passion for eSports. The company plans to continue to support diversity and opportunities for women in the cybersports industry. Moreover, True Gamers plans to launch the Female Club, an initiative and cybersports arena designed entirely for women.”

The match will see two formidable women’s teams battling it out, each having formed a unique composition for the contest. Madiha Naz, a team leader from Galaxy Racer Esports and one of the first women in the country to join a professional eSports team, will be facing off against BME’s team leader, Kĩllệr Bùúƞý.

The show match will be played in a best-of-three format, meaning the first team to secure two victories will be crowned champions. The event boasts a professional production and will be streamed live on True Gamers’ Twitch account. Adding to the excitement, famous gaming influencer Arshy, who is known for hosting significant gaming and esports events, will be present at the event.

The event’s strategic partner will be Sony, where gamers can experience firsthand the renowned audio technology of the INZONE Buds – truly wireless gaming earbuds paired with 360 spatial sound and active noise canceling capabilities that are designed to help you win. Offering both PC and console gamers an immersive gaming experience, the Inzone buds is set to provide not only optimal gaming but extended playing sessions with an unrivaled 12 hours of battery life, increased comfort, and low latency. The Inzone lineup also includes the H3, H5, buds, and H9 headsets, designed specifically for gamers at various budgets.

Commenting on the event, Jobin Joejoe, Managing Director at Sony Middle East and Africa, says,” We are excited to be able to collaborate with True Gamers this Women’s Day. Not only does this solidify Sony’s values of implementing new experiences through the power of creativity and technology, but it also allows us to get closer to customers and users by providing them with an immersive experience using products designed to support their gaming needs. “

“We’re excited about our partnership with Sony to create unique gaming experiences and everything in between. We are confident that the company’s new products, together with the atmosphere of True Gamers’ clubs, will give players an unforgettable experience,” said Anton Vasilenko, True Gamers co-founder and CEO

About True Gamers

True Gamers is a global network of next-gen eSports spaces. Since its inception in 2019, the network has grown to 124 eSports lounges in the UAE and Eastern Europe. With a turnover of $11.3 million for 2022 and a monthly client base of 300 thousand, the company has raised $13.5 million for MENA expansion, opening 9 eSports lounges in Dubai’s prime locations.

For more information, visit https://truegamers.world/ 

About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products, and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads the execution of various logistics, sales, marketing, advertising, and customer service activities through its business partners. 353 accredited third-party service centers reinforce Sony’s presence in key regional markets.